Dove real beauty sketches extended version youtube. On dove s real beauty sketches site it claims that dove is committed to building positive selfesteem and inspiring all women and girls to reach their full potential dove, 20. But as it blazed past 1 million views on youtube, the video has racked up. How doves real beauty sketches became the most viral ad. Starting with billboards, the campaign has now moved on to include videos, advertisements and workshops about real beauty around the world huffington post, 2014. Dove s real beauty sketches ad deserves some praise heather long dove s latest campaign to get women to be more confident about their looks makes a. In one of the most famous dove films, real beauty sketches explores the gap between how others perceive us and how we perceive ourselves. Thats why we decided to conduct a compelling social experiment. Heres my own version of the dove real beauty sketches video that went viral last month. Started in 2004, the brand recently celebrated ten years of success of the campaign. How did a brand associated with a plain white bar of soap get men and women worldwide to think about the narrow definitions of female beauty. Behind a white curtain sits an fbitrained forensic artist. Keep it short the full video of dove real beauty sketches is only 3 minutes long.
Doves real beauty sketches gets parody treatment digiday. In the video women describe themselves and other people so some appearance vocabulary can be. Real beauty sketches presents the aspiration of being the best version of yourself. Dove inspires women to want to look like the best version of themselves because looking and feeling your best makes you feel happier. Dove is a beauty product brand under unilever ltd, hindustan lever in india. The aim of the film is to show women that they are more beautiful than they think they are by comparing selfdescriptions to those of strangers. Though several of the videos under the campaign have gone viral, they have been met with criticism for being too condescending. Only 4% of men around the world consider themselves average looking. Highlighting womens penchant for selfcriticism by showing them.
The aim of the campaign is to celebrate the natural physical variation embodied by all women and inspire them to have the confidence to be comfortable with themselves. Dove real beauty sketches campaigncase study issuu. Dove real beauty sketches youre more beautiful than you. Low selfesteem is not a problem in dove s real beauty sketches for men gil zamora is an fbitrained forensics artist with over 3,000 criminal sketches under his belt. Dove campaign for real beauty questionnaire 27 dove campaign for real beauty research questions 36. The film, which explores how women view their own beauty in contrast to what others see, has been viewed more than 114 million times to surpass all previously recorded video. As seen in dove s real beauty sketches video, women from different races are still lighter skinned romano, 20. In fact, only 4% of women around the world consider themselves beautiful.
Dove unilever just one month after its release, dove s real beauty sketches has garnered more than 114 million total views, making it the most viral ad video of all time. Doves real beauty campaign case study singhalmanisha. Forensic sketch artist proves youre your own worst critic. Doves real beauty sketches ad campaign tells women you. It could be as easy as seeing ourselves through a strangers. A new dove campaign says yes and offers proof, in the form of forensic sketches. Doves real beauty sketches quickly became a viral phenomenon.
By hitting a very intimate nerve in women, dove real beauty sketches ignited the female grapevine, restored dove to the heart of culture, and became the most watched online. Authentic expression of real beauty catapults dove to 163 million. Anselmo ramos, creative lead on doves real beauty sketches hit. In one of the campaigns latest videos there is a short version and a long version, an fbi trained forensic artist sketches a number of women based on their own descriptions of themselves, then the artist sketches. Dove recruited seven women of different ages and backgrounds and had fbi trained forensic artist gil zamora create composite sketches of. Thus began the campaign for real beauty cfrb in england in 2004. Thats the reason some cried right along with the participant. Watch the journey of a group of high school girls and their mothers, as they create a new type of selfieone that celebrates their unique beauty. In 20, dove launched the real beauty sketches advertisement that became the most watched. Real beauty sketches from ogilvy brazil took less than a month to eclipse the reach and.
The emotional and serious tone of the original version was clearly ripe for this kind of remake, which shows how men would fare in the same self. To date, real beauty sketches has been viewed almost 180 million times. Dove video, real beauty sketches, reveals that a stranger can see us better than we see ourselves. And dove s 20 spot real beauty sketches, which shows women describing their appearances to a forensic sketch artist, became the mostwatched video ad of all time. Real beauty sketches short video 15 april 20 each woman is the subject of two portraits drawn by fbitrained forensic artist gil zamora. Following dove real beauty sketches there was a significant increase in dove s differentiation and advantage as the brand reclaimed ownership of its defining attributes. Dove video, real beauty sketches, reveals that a stranger can see us better than we see.
Doves real beauty sketches ad deserves some praise heather. Dove s campaign for real beauty, while an eyeopening, conversationgenerating social phenomenon, has not been universally hailed. Ads like these are becoming more prominent than ever before. If were to judge by dove s new real beauty sketches campaign, it certainly is. We have believed in this for 60 years and today we are recommitting to this with three vows.
Dove real beauty sketches youre more beautiful than you think 6mins duration. Doves real beauty sketches ad deserves some praise. Dove real beauty campaign is a series of print and video advertisements for the beauty brand launched in 2004 which focuses on natural beauty rather than artificial or impossibly high beauty standards. Dove hires criminal sketch artist to draw women as they. Discover our vision for making beauty a source of confidence. The full campaign includes a short documentary, four films documenting womens reactions to the portraits, and outdoor executions. In total of 19 cannes lions including 5 gold lions.
Dove s real beauty sketches ad campaign tells women youre more beautiful than you think video by emma gray. Documented in a short film, dove real beauty sketches explores how women. Dove still continues to develop new initiatives and promote positive body image, and the latest one being dove real beauty sketches. Our mission is to ensure the next generation grow up enjoying a positive relationship with the way they look helping girls to raise their selfesteem and realise their full potential. And through this initiative the brand conducted a compelling social experiment that has explored how women view their beauty, how they view themselves as compared to how people see them. Dove selfie redefining beauty one photo at a time youtube. Dove real beauty sketches is most viewed ad of all time. Dove sales nosedived as consequence of it being lost in an overcrowded beauty products market. We want the film to continue to inspire every single one of the 80% of women who feel anxious about how they look to reconsider their view of their own beauty and remember. One of their most successful campaign videos has a three minute version and a six minute version titled dove s real beauty sketches which a group of women participated twice. The worksheet includes an amazing inspirational video with the main idea you are more beautiful than you think.
Dove real beauty sketches is a short film produced in 20 as part of the dove campaign for real beauty marketing campaign. Dove real beauty sketches becomes the most watched ad ever mashable winner. The story behind doves mega viral real beauty sketches. A new dove campaign says yes and offers proof, in the form of forensic. The first sketches were based on womens descriptions of themselves, and second on womens descriptions of each other. The dove campaign for real beauty is a worldwide marketing campaign launched by unilever in 2004 that includes advertisements, video, workshops, sleepover events and the publication of a book and the production of a play. The first ad of this sort that i can remember seeing was a commercial from dove s real beauty campaign in which a forensic artist drew two sketches for each of a handful of women. Remember the dove real beauty sketches advertisement.
And what most women are beholding isnt exactly beautiful. More than 50 million people viewed the dove video within 12 days of its release. Dove campaign committed to fostering selfesteem among women reaches billions around the world less than a month after launch, the dove real beauty sketches film became the number one viewed online video ad of all time. At dove, we have a vision of a world where beauty is a source of confidence, not anxiety. As part of their campaign for real beauty, the dove self esteem fund was launched in 2004 to demonstrate their commitment to the brands mission to make more women feel beautiful everyday, by widening todays view of beauty and by inspiring women to take great care of themselves.
The new dove real beauty sketches campaign uses an fbitrained forensic artist to explore how women view their own body in contrast to what others see. It was the ad that brought in various women, and then had those women and a stranger they had just met describe them to. Unilever, the parent company of dove beauty products took a bold step in april of 20 with their real beauty campaign and came out with a short film that people actually could relate to. Dove real beauty sketches youre more beautiful than you think. For dove real beauty sketches alone, dove has six videos and over 15 minutes of content, including a six minute version of the film that has three million views. Dove unilever just one month after its release, doves real beauty sketches has garnered more than 114 million total views, making it the. But it wasnt until 20s real beauty sketches film that dove scored its most impactful success since its campaign began. Do women see themselves less accurately than strangers do. Purpose of the study the purpose of this study is to take an analytical look at the dove campaign for real. Each woman is the subject of two portraits drawn by fbi. How beauty giant dove went from empowering to patronising.